The campaign is a joint partnership between NHS Bracknell and Ascot CCG, NHS North East Hampshire and Farnham Clinical Commissioning Group (CCG) and NHS Surrey Heath CCG.
Being at risk of a fall is a much bigger health risk than many realise. A fall can have a significant impact on an individual’s independence, confidence and wellbeing.
- 30% of adults over 65 will fall at least once a year
- 50% of adults over 80 will fall at least once a year
- 50% of fallers will fall frequently
- Injuries caused by falls are the most common cause of deaths in over 75’s
*Source: National Institute for Clinical Excellence (2013).*
The Walk and Live Confidently (WALC) campaign has been working to raise the awareness of this health risk and the ways in which an individual can prevent a fall from occurring. Sometimes only a few simple changes to the individual’s living arrangements can help prevent a fall.
Jeremy Hunt, MP for South West Surrey, said: “Falls can have a disproportionate and devastating effect, especially for older people. This is why campaigns such as WALC are so worthwhile. Raising awareness of falls and the preventative steps everyone can make to reduce risk and ensure people live longer, healthier lives is vitally important.”
As well as providing information for individuals about how to prevent falls, the campaign has also been working to raise awareness about how to refer to the falls service.
The CCGs involved with the campaign have worked with local healthcare providers to launch a new assessment team and phone number dedicated to talking to people who need support. The caller will speak to a trained falls therapist who will be able to offer the caller advice. The therapist can also arrange an appointment to attend a clinic or undertake a home assessment.
If you want more information about the campaign, or who to call if you have suffered a fall, or think you are at risk of falling and are in need of some advice, click here or call 0845 241 7201.