Local radio station to highlight the importance of young children being vaccinated against flu


Commissioners in East Berkshire have teamed up with a local radio station in Slough to highlight the importance of young children being vaccinated against flu.

A two-week radio campaign will run on Asian Star from Monday (4/12) to target parents of children between the ages of 2-8. This is to ensure that they are vaccinated to help Stay Well This Winter.

The vaccination is free and painless. It is not an injection, but a quick and easy nasal spray for those who fit within this age bracket.

The campaign will broadcast the following short message in English and Hindi, several times a day over the duration:

Please listen to the following message from your local NHS…

Is your child aged 2 to 8? If so, please help protect them from flu

Flu can be horrible for children and if they get it, they can spread it around the whole family.

The flu vaccine is not an injection, just a quick and easy nasal spray.

It’s also free. So don’t put it off. Ask your GP about the free nasal spray if your child is aged 2-3.

Children aged between 4-8 will be offered the free flu vaccination through their primary school

For more information visit: nhs.uk/staywell

Flu can be a very unpleasant illness in children causing fever, stuffy nose, dry cough, sore throat, aching muscles and joints, and extreme tiredness. This can often last several days. Some children can get a very high fever, sometimes without the usual flu symptoms, and may need to go to hospital for treatment. Serious complications of flu include a painful ear infection, acute bronchitis, and pneumonia.

Recent data shows that there is currently a lower uptake of the flu vaccination among children aged 2-3 compared to this time last year.

East Berkshire’s Clinical Commissioning Groups (CCGs) Associate Director of Nursing, Quality and Safety, Jo Greengrass said: “With Christmas less than a month away, now is a good time to get your children vaccinated. They can become very poorly if they catch flu and may even need to be admitted to hospital.

“Protecting your child can also stop flu spreading to other children and the family, especially babies and grandparents, who may be at higher risk from flu.”

Ray C, Managing Director of Asian Star Radio, said: “We are delighted to support this local campaign to help keep young children and others stay well this winter.”