This “Choose Better” campaign was the first of the Prevention and Self-Care projects scheduled for 2016. At the time there was an overuse of local A&E Departments by Bracknell Forest residents for minor injuries and illnesses. These minor injuries and illnesses would be more appropriately treated at the Urgent Care Centre and in the process cut waiting times and lower costs.
During the Prevention and Self-Care Steering Group meeting in January 2016 it was decided the main focus of this campaign would be a leaflet and fridge magnet mail push to every household in Bracknell Forest (approximately 43,000 households). However, in April 2016, it was decided that due to funding restrictions the campaign would consist of an A5 four sided leaflet (A4 bi-fold) and not a fridge magnet.
In addition to the mail push the campaign was promoted via social and digital media. A3 and A4 posters of the leaflet design was sent to over 200 community locations including GP surgeries, libraries, schools and local businesses.
The design company “door22” was commissioned to produce a similar style leaflet to that of Bracknell Forest’s “Choose Better” campaign in 2015 and the winter Choose Better campaign they produced for Torbay Hospital but with amendments so that it was identifiable with the residents of Bracknell Forest and that promoted the Urgent Care Centre.
The leaflet had input from the public and all partner organisations represented on the Prevention and Self-Care Board. Senior managers from Bracknell Forest Council, Zoë Johnstone (Chief Officer: Adults & Joint Commissioning), and the Bracknell and Ascot Clinical Commissioning Group, Mary Purnell (Head of Operations), gave their approval for the leaflet to be distributed to every household in Bracknell Forest.
D2D Distribution Ltd was commissioned to distribute the leaflet to close to 43,000 households. The distribution of the leaflet took place the week commencing Monday, 9th May 2016.
Click to view the 2016 Choose Better Campaign leaflet.