The “Re:hydrate” campaign was the second Prevention and Self-Care project scheduled for 2016. This project’s aim was to inform the general population of Bracknell Forest (or certain groups within it) the importance of staying hydrated in a health context.
Initial views on the direction this project should take were collected from key Stakeholders at the end of March 2016. These stakeholders included senior management of Bracknell and Ascot Clinical Commissioning Group, Healthwatch Bracknell Forest and the patient and public representatives on the Prevention and Self-Care Board.
It was decided that the main focus of this campaign would be a leaflet mail push to every household in Bracknell Forest (approximately 43,000 households) and posters being displayed in public toilets throughout the Borough. In addition to this the campaign was promoted via partner organisations’ social and digital media.
From the initial views, eight leaflet and poster designs promoting hydration were created, which were sent to all members of the P&SC Board for comment. These comments led to further designs of the leaflet and posters being produced. Dr Martin Kittel, Clinical Lead for Prevention and Self-Care was been consulted to ensure the information used in the leaflet was medically correct.
The final drafts of the posters and leaflet were sent to the Prevention and Self-Care Board for comment before being sent to design and print on Monday, 23rd May 2016.
The leaflet had input from the public and all partner organisations represented on the Prevention and Self-Care Board. Senior managers from Bracknell Forest Council, Zoë Johnstone (Chief Officer: Adults & Joint Commissioning), and the Bracknell and Ascot Clinical Commissioning Group, Mary Purnell (Head of Operations), gave their approval for the leaflet to be distributed to every household in Bracknell Forest.
A4 posters of the leaflet design were printed and sent to over 200 community locations including GP surgeries, libraries, schools and local businesses on Tuesday, 21st June 2016.
D2D Distribution Ltd was commissioned to distribute the leaflet to close to 43,000 households. The distribution of the leaflets and posters took place the week commencing Monday, 4th July 2016.